Project Type
Game Design, User Experience, Design Strategy, Product Design
Tools
Figma, Adobe Photoshop, Adobe Illustrator, Sketch
Duration
4 Weeks
Team
Bhumika Keswani
Laura Martinez
Samaksh Jain
Tanmayi Deshmukh
Role
Workshop Facilitator, Project Management, Visual Design
Result
Winner of Good Interventions Exhibition 2023.
Learning about platform economies in a simple, gamified way.
About
Caketopia is a social interaction game educating players on platform influence in the modern economy. Players create personalized infrastructures (cake recipes) on a platform (table game), highlighting economic unpredictability. The game explores regulation, taxes, bartering, and shopping dynamics, emphasizing player interdependence in a multi-sided market. It prompts reflection on the benefits of platform regulations, external regulation, and the impact of individual actions on platform dynamics.
The project has been recognized as one of the top 15 winning projects and showcased at Good Interventions 2023 Design exhibition.
How might we showcase the structure and functioning of the platform economies in the modern world through a simplified game that can be played universally across various age groups?
What Worked
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Rules, icons, elements were easy to understand.
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Engagement and interactivity were highly appreciated.
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Simplified complex concepts easily.
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Surprise elements and sudden rules changes mimicked reality
and kept the players on their toes.
What Could Be Worked On
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Players could benefit from characters to generate stronger connections to the game.
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Stronger visuals and branding would make the game more attractive.
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More realistic elements could be added to increase relatability.
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Board could be more fluid in terms of duration and give more agency to the players to set their own timelines as well as create their own board.
Key Insights From Testing
Here is a video description of the game that takes you through the concept, design process, contents and instructions.
You can also access the complete presentation here.
