Project Type
User Research, Design Strategy, Content Strategy, User Interface Testing and Development
Tools
Design Research, Data Analysis & Synthesis, Insights Generation, Rapid Prototyping, Business Model, Content Strategy, Execution Roadmap
Duration
15 Weeks
Team
Bhumika Keswani
Kavita Mishra
Tanmayi Deshmukh
Role
Design Strategist, User Experience Researcher, Interviewer, Project Manager
Client Partner
About
Refinery29 is a digital media and entertainment website with a multinational presence, emphasizing content tailored for a young female audience.
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Money Diaries is a series by Refinery29 that offers a look into the personal finances of real people by tracking how they spend their money over a seven-day period. The series aims to challenge the taboo around money and provide readers with a revealing look at what others spend, save, and even hide from their friends and partners.
The Challenge
Refinery29 aims to expand their target audience from millennial females to include GenerationZ women, trans, non-binary individuals. They need a unique strategy to engage Gen-Z by providing an authentic and self-directed experience that resonates with a deeply diverse community.
Scroll Through Some Of Our Initial Iterations
